Polka Pop is on a mission to disrupt India’s saturated soft drink market, much like La Croix and Olipop have transformed the category in the US. The market is crowded with outdated, sugary options, leaving the conscious consumers with little to no choice. Polka Pop is here to fill that gap.

Freshness in a Stale Market

The Indian soft drink space is dominated by legacy brands offering the same tired formulas—sugary, artificial, and uninspired. Polka Pop brings freshness where it’s desperately needed:

• Refreshing the Category: Clean, health-focused sparkling water with zero sugar and natural flavours.
• Refreshing the brand: Vibrant and playful, Polka Pop speaks to today’s health-conscious millennials and their need for something modern and aspirational.
• Refreshing the experience: Affordable premium pricing at ₹40 offering the indulgence of fizz without the compromise.

Polka Pop isn’t just a drink—it’s a movement that reshapes what the beverage shelf means for Indian consumers.

Our Customer: The Modern Indian Millennial

Polka Pop is designed for the millennial consumer—a demographic that is reshaping the beverage market with their health-conscious and convenience-driven choices.

Who Are They?

• Health-Conscious Individuals: They actively seek alternatives to sugary sodas, prioritizing products that align with their focus on fitness and well-being. For them, every calorie matters, and guilt-free indulgence is non-negotiable.
• Busy Professionals: With demanding schedules, they are early adopters of quick commerce platforms like Swiggy Instamart, Blinkit and Zepto, valuing convenience and speed.
• Socially Savvy Consumers: They care about what they consume but also how it looks—products like Polka Pop, with its vibrant branding and aspirational feel, fit seamlessly into their lifestyle and social media feeds.

Why Are They Choosing Polka Pop?

1. It Fits Their Lifestyle: Polka Pop caters to a millennial’s active and on-the-go routine, available on platforms they already use and love.
2. It Speaks Their Language: From packaging to branding, Polka Pop feels modern, vibrant, and authentic—an essential for this design-conscious, culturally plugged-in audience.
3. It Aligns with Their Values: Millennials are more mindful than ever about what they put in their bodies. Polka Pop’s commitment to zero sugar, natural flavours, and no artificial additives makes it a brand they can trust and champion.

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Why Is Polka Pop Habit-Forming?

1. The Fizz